Bunsters: Australia’s hottest export

Jul 7, 2020

COVID-19 has highlighted Aussie sentiment to buy local with the virus boosting support for homegrown food value adding businesses. Bunsters, the company famous for bringing a condiment called ‘Sh*t the Bed’ to our dinner tables is listening and is continuing with its expansion of their Australian made range.  

After their flagship hot sauce went viral in 2015 they raised $250,000 from 4,000 backers across the world in a crowdfunding campaign. This month, Bunsters will embark on a round of equity crowdfunding via platform, Birchal on July 7. 

Before the raise started Bunsters’ rabid fans chipped in close to $300,000 in a private round that started a week earlier. Bunsters raise has also already been featured on ‘A Current Affair’.

Bunsters’ mission is simply put: to make you healthier and happier at every meal… not only will your food taste better but you will feel better too. With the positively rated ‘hot’ sauce stocked in 80% of independent supermarkets across Australia, it has also clawed its way to the top of the Amazon rankings in the USA. Hitting the number 1 spot on numerous occasions.

Perth Angels board member, Jamie Davison, invested in the company in 2019 before becoming Director and said, “a lot of investors from Perth Angels got on board and it would be great to see more support from the group and beyond”. 

Thus far, Jamie is impressed with the startup’s progress that still only has two full time members of staff. Convinced the company will scale to be a global food brand, he invested. Jamie has since reinvested and noted that members of the Angel community made a gain of 50% in less than 12 months. 

Jamie forms part of a high calibre team that includes founder Renae Bunster as Global President, and advisors Janine Allis of Boost Juice and Shark Tank, and Carolyn Creswell of Carman’s Fine Foods. Collectively, they have built a strong business model to champion their food brand, stretching across multiple food segments and selling value added food products to international markets where trust in the food system is low. 

Take a look at Bunsters investment page on Birchal: https://www.birchal.com/company/bunsters